Building A Better Brand, Part II with Patricia Miller of Vera Bradley

This episode is another special one as it concludes our two-part Building a Better Brand series that we started last week. So, if you haven't, make sure you go back and listen to our previous episode, to get the full back story of one of America's most iconic brands.

In this episode, goodMRKT Co-founders Harry Cunningham and Mary Beth Trypus speak with the incredible Patricia Miller, Co-founder of Vera Bradley.

During their conversation, Patricia delivers indispensable advice for business and life that everyone from early entrepreneurs to those waiting to take the next step can use to create something meaningful. Patricia talks about the importance of collaboration on creativity, the impact of having balanced leadership, and the enduring influence of building a brand dedicated to making a difference.